New Media and Social Engagement Specialist, Porsche North America
Jazzmynn Finney is currently the New Media and Engagement Specialist at Porsche Cars North America. In this role, Jazzmynn manages the nuances of global channels while driving aspiration for new and current audiences. She uses data-driven insights to drive storytelling at a high level and a strategic approach to drive purchase intent. Her focus is to utilize the three C’s – Content Publishing, Center of Excellence and Convergence to drive an innovative approach and drive the business forward. Most recently, she developed and implemented an omni-channel experiential content calendar for a 4-day, 81-thousand person Brand event called Rennsport (think Coachella for Porsche) that led to $8 Million in Earned Media Value and a 1200% increase in YoY impressions. She has the unique challenge to drive innovation within a 70 year old legacy brand and make the brand relevant to new audiences.