Senior Marketing Manager, Western Union
Dad of two little monsters. Racquetball player, soccer sub, and a terrible poker bluffer. Started my career in advertising, and with more than 15 years away from advertising agencies, I still feel that I’m a creative director. Digital Master, per a diploma provided by DU. Responsible of the U.S. business to Mexico & Latin America through the Vigo & Orlandi Valuta brands at Western Union. Leading the implementation of marketing concepts, promos, sponsorships across platforms & channels with the help of content, media, social, and digital marketing initiatives. My work goes from the development of the brand personality to incorporate two-way communication channels with the customer.