Brand Director, vitaminwater, The Coca-Cola Company
Jason McAlpin is the Brand Director for vitaminwater at The Coca-Cola Company. As brand lead, he is responsible for developing and executing growth plans for the brand, including content and connections strategy, packaging architecture, product innovation, P&L management and more. Jason has been at Coca-Cola for 7 years and has worked on Coke Zero, Coke and POWERADE brands. Prior to Coca-Cola he worked at Under Armor in product marketing. Jason is a graduate from University of Maryland, College Park and holds an MBA from University of North Carolina, Chapel Hill.