Executive Vice President, Marketing, Resident Home
Jared is Vice President Acquisition at Resident, a house of brands including Nectar, DreamCloud, Awara, Siena, Level Sleep and Cloverlane. He manages hundreds of millions of dollars in annual spend across online and offline channels as well as the creative optimization team. Jared is a seasoned DTC performance marketer with over 25 years experience in traditional e-commerce and subscription based businesses working with brands such as PetPlus, Keranique and Christie Brinkley Skincare in the past. Prior to joining Resident Home, Jared spent 2 years running operations and optimizations at LiveIntent, an Ad Tech company, working with DTC brands like Bombas, Wayfair, Allbirds, Rothy's and many more. Jared holds a Bachelor of Science in Consumer Science from Cornell University.