Janina Lundy

Head of Emerging Audience Development, Amazon Studios & Prime Video

Janina Lundy is an entertainment and media executive with 20 years of experience in marketing, business strategy, operations, live  events  and  content  development.  She  is  known  for  her expertise in connecting with diverse audiences, ability to broker talent and content partnerships, and development of innovative solutions to marketing and business challenges.

Janina is currently Head of Emerging Audience Development at Amazon  Studios  &  Prime  Video,  where  she  joined  to  lead initiatives targeting Black, Latinx, Young Adult and Faith-based audiences,  across  content,  marketing  and  product.  Before Amazon,  she  spent  four  years  at  BET  Networks  (ViacomCBS), running marketing campaigns, managing strategy and execution for events and experiences, and supervising partnerships. In her most recent role at BET, she oversaw operations, marketing and business  strategy  for  BET+,  BET’s  SVOD  platform.  Janina  was instrumental  in  the  launch  year  of  the  service,  which substantially exceeded revenue and subscription projections.

Prior to BET, Janina was a marketing and branded content consultant. She worked on political media campaigns, managed media partnerships, and executive produced film and television content. Previously, she  spent  seven  years  at  GlobalHue,  where  she  was  most  recently  SVP,  Branded  Entertainment  &Experiential.  Janina  was  one  of  the  senior  leads  for  the  company,  providing  strategic  input  on  the company’s operations and responsible for relationships between talent, partners and clients such as HBO, Time Inc., and Verizon. She also led the launch of VOYR, a digital subscription platform, featuring Kanye West  during  the  Watch The Throne Tour.

Earlier  in  her  career,  Janina  worked  for  various  marketing agencies. Janina  holds  a  B.A.  in  Mass  Communications  from  University  of  Wisconsin  and  an  M.S.  in  Integrated Marketing from Northwestern University.