Jami Crist

Director, Sports Marketing: Run + Train, Under Armour

Jami is a driven brand and sports marketing leader with over a decade of sports and activation success. She has a hard-won understanding of crafting deep connections among people that allows a business to shine through in an authentic and meaningful way to the consumer. While building an authentic roster, she has helped achieved business goals, appealing to the stakeholder desires and needs all with a steadfast ability to navigate unforeseen and complex challenges along the way. At her time with Under Armour, she’s been a contributor in the company’s growth from $775 million to $5.3 billion.


Jami is currently the director of athlete marketing at Under Armour where she leads the global strategy for the run and train categories— promoting professional athletes, events, partnerships, influencers and more. She’s built the category’s first ever roster and voice for UA RUN, played a pivotal role in transforming awareness for the brand, turning Under Armour run into one of the top running brands in the industry.

A Voice in Connection + Community: Jami also acts as a contributing fitness and wellness advocate in the city of Baltimore. She was among one of the first instructors at REV Cycle Studio (Baltimore’s first boutique cycle studio named Baltimore’s Best)She is involved in the community by using movement, wellness, and her story to help change the city’s culture for the better

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Oct

19

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Oct

22

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New York

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Sep

22

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Irving, TX

Marketing Innovation

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