James Myrick is the General Manager of the Influencer Growth Marketing division at BEN Group. For the past decade, James has been leveraging data to create predictability in unpredictable spaces, and he’s been using that passion to help brands of all sizes drive hundreds of millions in guaranteed ROI in the Influencer Marketing space through strong data-backed creator collaborations. It is in understanding a brand’s business objective, analyzing the brand’s unique challenges, and mapping out a solution that gets James up every morning. James lives in Los Angeles with his family and two dogs, where he enjoys hiking, biking, and taking full advantage of the beautiful outdoors that Southern California has to offer.