James began his career in ‘non-traditional’ brand strategy and through his experience has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands alike.
Currently, James is a senior leader within The LEGO Group’s internal creative agency. As the Head of the LEGO Social Studio, leading a team of digital content strategists, creative designers, producers, and video editors. Responsible for creating best-in-class digital content for LEGO social media channels.