James Cuthbert

Senior Brand Manager, Multicultural Marketing, Coca-Cola

James Cuthbert is a marketing professional, youth culture expert, and community advocate, with over 12 years of experience including stints at three fortune 500 companies (currently at Coca-Cola, formerly at Kellogg’s and General Mills) and two non-profit organizations. He was the creator of Sprite’s iconic Obey Your Verse campaign and is widely considered one of the preeminent cultural marketers in the industry. He graduated with an undergraduate degree from Penn State University in 2003 and went on to earn an MBA from the University of Rochester’s Simon Business School in 2009. He is a proud husband and father of two amazing children.