James Bernstrom

As a multidiscipline leader driving the biggest marketing partnership in Microsoft history, James Bernstrom pioneered and launched the Surface Sideline Viewing System that has helped players and coaches take in-game strategizing to new heights. He now oversees the technology, campaign and creative behind Microsoft’s strategic partnerships with the NFL, AEG, Lounge, and Entertainment (film/TV). James stands on the frontline of technology and marketing, driving the software engineering, hardware manufacturing, and data solutions trusted by leagues, teams and athletes on and off the field while also creating fans of Microsoft technology and driving cultural relevance through authentic storytelling and compelling marketing activation programs.