Jaime Martin is Senior Partner, Group Director, Commerce Media for Mindshare Chicago. She is a dynamically driven marketing professional with a strong brackground in converging traditional, digital, ecommerce and shopper channels into one KPI-focused campaign. She has successfully executed integrated brand & shopper media campaigns for many CPG clients across multiple industries including home, frozen, general food, alcoholic & non-alcoholic beverage, health and more. Jaime has a passion to find new & undiscovered ways to use data within marketing, pushing clients and vendor partners to try more, test more and do more.
Before joining WPP’s Mindshare, Jaime was at the helm of the evolving ecommerce space at Advantage Solutions, helping clients such as Tyson, Schwann’s and Constellation navigate the new retailer ecosystems. She became an expert at balancing the delicate relationships manufacturers have with retailers and brings a deep understanding of how best to navigate the marketing sell-in across all stakeholders (trade, sales, merchant, brand). With her strong ability to sell-in the evolving commerce story, Jaime worked across a diverse portfolio of B2C and B2B clients such as Wells Blue Bunny, Constellation, Cap’n Crunch, Van’s, Sara Lee, Darigold, Naturemade, ACH, Fortune, Medline, Nestle Business Labs and P&G.