Jae Scarborough

Head of Sales, East, Simpli.fi

Jae Scarborough is Head of Sales, East for Simpli.fi, a programmatic advertising platform built for the scale of localization and personalization. Jae attributes his effective leadership to his implementation of strengths-based leadership, which means identifying and developing the strengths of each of his team members rather than focusing on addressing weaknesses. In addition to his leadership roles, Jae is a digital media connoisseur with over 13 years’ experience in marketing, digital advertising, cross platform campaign development, management, and optimization (Programmatic & Premium Display, SaaS, Search, Video, OTT/CTV, Mobile and Social).