Jaclyn Ranere has spent her career building brands through storytelling and data-driven marketing. As CMO of Sofar Sounds, Jaclyn leads a team that sells tickets to intimate concerts around the world, helps artists connect with fans through content, and builds a brand whose core purpose is to create space where music matters.
Prior to Sofar Sounds, Jaclyn was Vice President, Global Brand Marketing at The Trade Desk, a media buying platform that helps brands around the world advertise to audiences around the world. Previously, Jaclyn served as SVP of Global Marketing and Communications at Deluxe Entertainment, a century-old provider of post-production and distribution services for film, TV, and commercials. She was also at the forefront of the music industry’s digital evolution as VP of Marketing at The Orchard.
While there, The Orchard became the largest supplier of digital music in the world and was purchased by Sony Music. After graduating from Boston University’s Film & Television program, Jaclyn spent a short stint working in Hollywood, before launching Moonshoot Productions. Moonshoot created videos to help musicians grow their fanbases through content marketing. Even after many years working in music, her favorite thing to do is still to see live music.