J. Walker Smith

Chief Knowledge Officer, Brand & Marketing Consulting Division - Kantar

Walker has been described by Fortune as “one of America’s leading analysts on consumer trends,” Walker consults with clients globally about trends, futures, marketing and business strategy. He is the co-author of four highly regarded books, including Rocking the Ages (1997), a book about generations that is now regarded as one of the standards in the field and included in the Cracking the Millionaire Code list of the top 101 marketing books, and Life Is Not Work, Work is Not Life (2001), selected by the Wall Street Journal as one of the ten best work-life books of 2001.

He is a much sought-after speaker, a columnist for Marketing News, a blogger, an avid daily tweeter of links to must-read material, and a former weekly radio commentator for almost ten years on Smart City, a public radio show about cities and community life.

He is a 2012 inductee into the N.C. Advertising Hall of Fame.  In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights.  Walker holds a doctorate from the University of North Carolina at Chapel Hill.

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