Iyan M. Bruce is the Director of Global Entertainment Content Strategy, Marketing and Distribution for Mattel, Inc. In this role, he is responsible for the co-development of strategic content plans for Mattel’s IP portfolio and manages the company’s global home entertainment, digital, SVOD and international theatrical marketing initiatives driving billion dollar Mattel brands including: Thomas & Friends™, Monster High™, Hot Wheels® and Barbie® – the world’s largest children’s film franchise. He also leads global entertainment marketing for Mattel’s first-ever original series with Netflix, based on the Ever After High™ brand. Prior to Mattel, Iyan served as an animation producer for the legendary Stan Lee and then as a studio marketing professional for both Universal Studios and Sony Pictures. As a marketing professional, he was intimately involved in developing and executing DVD and Blu-ray release strategies for over 200 film, television and children’s titles. Iyan is also one of the 24 founding members of the Producers Guild of America’s New Media Council, a representative body for producers of digitally created content, former Vice Chair of the Board and a recipient of the Guild’s Marc A. Levey distinguished service award. He attended Loyola Marymount University in Los Angeles majoring in Film & TV Production.