Director of Global Entertainment Content Strategy, Marketing and Distribution, Mattel, Inc.
Iyan M. Bruce is the Director of Global Entertainment Content Strategy, Marketing and Distribution for Mattel, Inc. In this role, he is responsible for the co-development of strategic content plans for Mattel’s IP portfolio and manages the company’s global home entertainment, digital, SVOD and international theatrical marketing initiatives driving billion dollar Mattel brands including: Thomas & Friends™, Monster High™, Hot Wheels® and Barbie® – the world’s largest children’s film franchise. He also leads global entertainment marketing for Mattel’s first-ever original series with Netflix, based on the Ever After High™ brand. Prior to Mattel, Iyan served as an animation producer for the legendary Stan Lee and then as a studio marketing professional for both Universal Studios and Sony Pictures. As a marketing professional, he was intimately involved in developing and executing DVD and Blu-ray release strategies for over 200 film, television and children’s titles. Iyan is also one of the 24 founding members of the Producers Guild of America’s New Media Council, a representative body for producers of digitally created content, former Vice Chair of the Board and a recipient of the Guild’s Marc A. Levey distinguished service award. He attended Loyola Marymount University in Los Angeles majoring in Film & TV Production.