Iris Diaz, an award-winning marketing visionary, is currently the Chief Marketing Officer for the Dallas Mavericks, where she proudly holds the distinction of being the first Latina in this role. Her academic journey through Eastfield College, University of North Texas (UNT), and Southern Methodist University (SMU) exemplifies her commitment to continued education.

A driving force for diversity, Iris is an active member of influential organizations like Women In Sport & Events (WISE), Latinas in Progress (LIP), Hispanic Women of North Texas, Hispanic 100, St. Jude Noche de Esperanza and more. Her leadership extends to the Governing Board for Pro Sports Assembly, amplifying her impact.

Prior to the Mavericks, Iris thrived in key roles at Al Día Spanish Newspaper published by The Dallas Morning News, Clear Channel Outdoor, and Richards/Lerma Multicultural Agency. With an indomitable spirit, she continues to reshape the landscape of sports marketing while championing inclusivity and change. She is dedicated to creating pathways for Latinos in sports and elevating the Hispanic voice in marketing realms.

‍