Ian Dewar - Brand Innovators

Ian Dewar

Senior Director Customer Strategy, Anthropologie

Ian Dewar likes to call himself an accidental marketer. Currently the Sr. Director for Global Strategy at Anthropologie, Ian has grown to this role by continually putting the customer experience first for his whole career. Blending consumer behavior and data analytics to best understand what customers want and how to get there has been the central theme of his whole career. Ian is responsible for the Consumer Insight and global Analytics teams at Anthropologie and works to blend the art and science of bringing marketing and product innovation to life for their customers.

For the first 10 years of his career Ian called the open road his office, designing and leading active travel trips for Backroads, Canadian Himalayan Expeditions and Trek Travel. The focus on creating unique customer experiences while travelling has translated exceptionally well to the work Ian too on next. Projects Ian has called “work” over the years include creating VIP programs at the Tour de France, blogging from the Hawaii Ironman and leading treks to Everest Base Camp.

Building on his outdoor and customer experience Ian developed multiple loyalty programs including the Specialized Riders Club and the VIPeak Rewards program for The North Face. Today he’s responsible for the evolution of AnthroPerks loyalty program and the integration of new product lines into Anthropologie’s retail and direct to consumer business.

In 2016 and 2017 Ian was recognized by Drexel University as one of the 50 leading analytics leaders in the United States through their Analytics 50 program.

Ian holds a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Economics from Dalhousie University.

“I believe in the power of discovery and creating environments that encourage that through commitment to sustainability, creativity and intellectual curiosity – I strive to bring this into my personal behavior and influence my professional partnerships.”