Hessel is a senior marketing professional with a broad experience in digital marketing, database marketing, CRM and direct marketing. He worked for several European marketing agencies and clients, among which the Publicis Group and Achmea (finance). Currently Hessel is employed at a Dutch based telco company VodafoneZiggo. His focus is always on initiating, planning and foremost executing innovative ‘out-of-the-box’ digital marketing projects. In this session of Digital Innovation from Brand Innovators Hessel will elaborate on the successful commercial introduction and usage of an ordering API which is deployed towards their Business Partners.