Marketing Manager, Digital and Programmatic Media, General Mills
With over 15 years of digital marketing experience across CPG, retail and agency, Heather Conneran has been on the forefront of the digital evolution. She is currently the Digital Media Manager at General Mills leading digital media strategy and activation across the company’s portfolio of brands, such as Cheerios, Nature Valley, Pillsbury, Old El Paso, Annie’s and many more. Prior to General Mills, Heather created communications strategies for Pampers, Kellogg’s and JetBlue while at AIMIA. She began her career in marketing communications at Target shortly after receiving her degree from University of Wisconsin-Madison in Journalism and Advertising. As a self-proclaimed “data geek”, Heather excels at translating data into actionable insights and is passionate about being audience-led.