Director, Creative Strategy & Cultural Intelligence, ViacomCBS
Hawa Arsala’s multi-disciplinary background as a strategist and creative director across the fine art, fashion, tech, and media industries has informed her practice as a member of the Velocity Creative Strategy and Cultural Intelligence team at ViacomCBS.
A lifelong student of critical studies and media theory, she is ever present with the cultural pulse and parses out what is most relevant for brands to align with culture in an authentic and impactful way. Hawa utilizes a critical gaze and visionary creative process to bring insights and thought leadership at Velocity to life in ways that are both engaging and entertaining.
In the past, she has developed strategy and led multi-national campaigns for legacy and pioneer brands like LVMH, Bank of America, Glossier, Nike, the WNBA and more.