Guillaume McIntyre currently serves as Head of Acquisition Marketing at Instacart, where he leads both Consumer and Shopper marketing. His team oversees: all media buying, engagement marketing, organic social media and creative development. Prior to Instacart, he held different marketing roles at VC-backed startups such as Adchemy (acquired by WalmartLabs) and SmartRecruiters. Guillaume also spent a few years at Netflix, where he founded and led the Programmatic Marketing team for Latin America. Guillaume is a graduate from the Haas Business School at UC Berkeley.