Gretchen Tibbits - Brand Innovators

Gretchen Tibbits

President & COO, Little Things

Gretchen Tibbits is the President and Chief Operating Officer of LittleThings. At LittleThings, her responsibilities include oversight and mentoring of the 100 person team in conjunction with the CEO; acting as spokesperson at national and international conferences and to the press; launching the Direct Sales strategy; leading board relations and management of finance & operations; and establishing strategic relationships with other major media companies.

With more than 25 years of experience in general management, strategy, finance, operations, and strategic branding, Tibbits has worked for a diverse group of companies, including Hearst Business Media, StyleCaster, Maxim, ESPN, WorkingWomanNetwork, and Inc. Recently named as a Folio 100 honoree, she holds an M.B.A. in Finance and Management from NYU, where she was a Stern Scholar, and a B.A. from the University of Virginia, where she was an Echols Scholar and a Lawn Resident, and for which she serves on a number of volunteer boards. She is a proud resident of Harlem, a theater lover, a wine collector, and an avid traveler.