Gretchen Bobroff is Senior Director, Brand Partnerships for Magnite, built from Rubicon Project and Telaria. In this role, she collaborates with brands who seek to gain more control over their media spend by bringing programmatic buying in-house. This includes customizing an engagement framework that aligns with their supply strategy, leveraging buyer tools that drive greater efficiency and better performance, and providing insights and thought leadership that reinforce the transparency, trust, and value available through strategic partnership.
Gretchen has more than twenty years experience in sales spanning traditional, digital, and programmatic media. Prior to joining Rubicon Project in 2015, she worked for Microsoft Advertising where she was a product specialist for the Skype platform. She also spent three years selling interactive TV and CTV advertising for Rovi (acquired by TiVo). Gretchen began her career in cable network distribution and ad sales with stints at A&E, ESPN, and E!.
When not spending her time navigating the constantly evolving space that is ad tech, Gretchen is a married mother of three, an avid runner, a youth basketball coach, and loyal fan of the Ohio State Buckeyes and Chicago Cubs.