Greg Via

Vice President, Global Sports & eSports Marketing, Procter & Gamble

Greg Via has been the Global Vice – Sports & Esports, The Gillette Company since 2007. He is responsible for the Gillette’s involvement in the global sports market place. Currently he manages the global partnership with The Champions League and Raheem Sterling.  

He is also a member of the team that launched Gillette into Esports, with partnerships with ESL, Twitch, TSM and Boston Uprising.

Greg also works with the Gillette North American leadership to leverage Gillette’s involvement with the NFL, Gillette Stadium and eSports.   He is also a member of the P&G Olympic core team that works to activate P&G and its family of brands on a Global Olympic platform.

Formerly, Greg was the Vice President, Alliance and Licensing at New Era Cap.  Prior, he was the Vice President, Worldwide Corporate Sponsorship, Motorola and the Director of Worldwide Sports Marketing, Gatorade.

He was the track coach at LSU and the University of Tennessee. Greg is a native of Clifton Forge, Virginia and a graduate of Bridgewater College and the University of Tennessee. He resides in Boston with his wife Vicki.