Greg Lyons is the Chief Marketing Officer of PepsiCo Beverages North America (PBNA), where he leads the strategic, communications and innovation agenda across PepsiCo’s $21 billion beverage portfolio in the U.S. (2021). The portfolio includes iconic brands like Pepsi, MTN DEW, Gatorade, Starbucks ready-to-drink coffee, LIFEWTR, Lipton, Pure Leaf, and Rockstar Energy.
Since stepping into the role of CMO in 2017, Greg has transformed the beverage portfolio by implementing a holistic portfolio strategy and innovation framework that both ensures future business success for existing brands, while accelerating growth in new categories. He has delivered more than $1B in innovation in recent years, has led brand Pepsi to achieve 18 consecutive quarters of growth, and also played a key role in launching STARRY, PBNA’s newest lemon-lime flavored soda.
A 23-year PepsiCo veteran, Greg previously led the MTN DEW and Energy portfolio, served as the CMO of PepsiCo’s Canadian Beverage business, and was the lead of the Marketing department for the Walkers business in the UK and Ireland.
Greg serves on the Board of Directors for the North American Coffee Partnership (JV with Starbucks and PepsiCo), the Board of Directors for the Association of National Advertisers (ANA), the Adweek Steering Committee, and the Time @100 Advisory Board. Greg is also active in his community serving on the Board of Directors for the Ridgefield Boys & Girls Club. He holds a BA in Economics from Amherst College and an MBA in Marketing & Management and Strategy from the Northwestern University Kellogg School of Management.
Greg keeps a full house in Ridgefield, CT with his wife Beth, his two children Molly and Jack, his stepchildren Crawford and Max, two Bernese Mountain Dogs, Luke and Ellie, and a pandemic kitten, Moo.