Grace Niu

A native Angeleno, Grace Niu is a 15-year film and television publicity veteran who joined Quest Nutrition in 2015 after graduating summa cum laude from Emperor’s College of Traditional Oriental Medicine with a Master of Science. Niu’s interest in health, nutrition, and wellness lead her from her entertainment career to a new path in consumer packaged goods that focused on maintaining a healthy lifestyle. At Quest, she oversaw consumer sampling in the Los Angeles Market before joining their Retail Marketing team. Niu later joined the Influencer Marketing and Brand Engagement team, and has been instrumental in building the Quest Squad, Quest Nutrition’s unique loyalty and everyday influencer program. This committed and dedicated community grew globally from three hundred to three thousand in one year, achieving a strong word of mouth and an unparalleled loyal fan base. She also oversees talent relations, product launch and brand initiatives, experiential events, and supports public relations efforts.Prior to pursuing her master’s degree, Niu was Sr. Press Manager at NBC Entertainment, Sr. Manager of Publicity and Promotions, West Coast at Fine Line Features, Manager of National Publicity at Destination Films and staff publicist at Los Angeles boutique PR agency, The Villines Company. Niu began her publicity career at the esteemed PR powerhouse, Rogers & Cowan.Niu’s favorite sports team is the Los Angeles Chargers, and she loves coffee, sunshine, and good food. She currently lives in Santa Monica with her beloved shelter cat, Ahsoka Tano.