Vice President, Client Strategy & Development, Verve
As vice president of client strategy and development at Verve, Gian LaVecchia leads breakthrough strategies that solve challenges for Verve’s clients. Leveraging mobile marketing expertise and best-inclass creative experiences, Gian works with brands and agencies to elevate the overall effectiveness, market distinction and creative impact of their mobile marketing efforts. Prior to Verve, Gian was a managing partner and North American digitalcontent marketing leader at MEC Global. In this role, he was the chief architect behind MEC’s digital content marketing practice and orchestrated the design of an advanced content marketing measurement tool. Prior to MEC, Gian was the executive vice president of digital media at Story Worldwide, where he designed and launched the company’s Story Media division – a new business unit focused on creating breakthrough mobile, video, social and branded entertainment programs. He’s also held various
senior leadership positions at Publicis Modem and Digitas.