Director of Digital Marketing, Perdue Farms
Genevieve Mazzeo has a passion for linking brands and people in an authentic way that adds value for all involved. An advocate for connecting marketing to business results, she currently manages brand marketing in ecommerce channels for Tyson Foods’ portfolio of brands, including Hillshire Farms, Jimmy Dean, Ball Park Franks, and Aidell’s Sausage. In addition to brand marketing, she oversees ecommerce innovation efforts spanning voice, connected home, and other emerging technologies. Prior to joining Tyson Foods, she managed integrated marketing for TreeHouse Foods’ portfolio of regional and store brands and managed PR and social media for a variety of Conagra brands and cause marketing programs. She has a Master of Science Degree in Management and an MBA from the University of Maryland and her years of national and global experience include agency and client-side roles within the food and beverage, retail, entertainment, technology, and real estate industries.