Gary Osifchin

Chief Marketing Officer, Hygiene US, Reckitt

A passionate brand builder and commercial leader, Gary is recognized for reinventing consumer relevancy of heritage brands and building equity for new ones while driving business results. Gary has dedicated his career cultivating authentic relationships between brands and their consumers, empowering brands like Oreo, Honey Maid and Cadbury to become fearless beacons of important values and remain relevant across generations.

Currently, as CMO, US Hygiene at Reckitt, Gary leads a team of talented purpose-driven marketers and is busy building the next chapters on brands including Lysol, Air Wick and Finish. Every day, Reckitt marketers are driven by the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.