Gabrielle Wesley is the Chief Marketing Officer for Mars Wrigley North America and member of the North American Leadership Team. She leads the multi-billion dollar portfolio of iconic brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT® and ALTOIDS®.
Gabrielle Wesley is an experienced brand and general management professional with 20 years of experience in both consumer and private label CPG. She began her career at Mars in the Petcare Division, where she led the billion dollar plus Wet Portfolio. Gabrielle has accelerated brands such as PEDIGREE®, CESAR®, NUTRO™, SHEBA™ and IAMS™. She is a champion of identifying and validating new ways to reach consumers in an ever-changing marketplace.
Prior to Mars, Gabrielle enjoyed an extensive career in brand management at both General Mills and ConAgra Foods. Gabrielle has proven leadership and agility at General Mills across multiple categories, different business models, consumer cohorts and competitive constructs. In her time at General Mills, she managed a variety of brands such as Nature Valley, Green Giant, Pillsbury, Betty Crocker, and Progresso. Gabrielle also worked in Toronto, Canada, where she managed the company’s largest cereal franchise, Cheerios, as well as General Mills’ sponsorship of the Olympic Games. She was also responsible for the internal and external equity management of the Pillsbury Doughboy.
At ConAgra, Gabrielle led the largest global portfolio of Private Label Snacks and was a key member of the leadership team, working in partnership with retail customers such as Costco, Wal-Mart, Kroger, and Tesco on accelerating category growth and innovation. She credits her success to her passion for One Demand partnership and obsession with the consumer.
Gabrielle earned her MBA from the Ross School of Business at the University of Michigan in Ann Arbor (Go Blue!) and a bachelor’s degree in business administration from Tennessee State University. Gabrielle currently resides with her husband, two children and two dogs.