Fred has been with Mindshare for a total 14 years and in the industry for over 25 within Media Planning and is currently the Client Lead on Domino’s where he oversees the planning team.
Over the course of his career, he has worked across a broad range of clients and categories including: Travel, Gaming, CPG, Retail, Finance, Corporate Comms, and of course QSR. It is from this varied experience he has developed a diverse was of thinking drawing from his experiences combined with immersing himself in a client’s business to understand how best to bring efficient and effective media plans based on their objectives.
Throughout his career he made it a point to develop a diverse way of thinking and approach to problem solving drive value and deliver efficiency leverage for his clients. Fred loves to learn about innovation and how to bring them to clients to test or implement, while being mindful to bring innovation that provides value and not just for the sake of doing something new.
A graduate of Stockton University with a Bachelors in Marketing he started his career at BBDO and also worked at MediaVest, MEC and OMD before rejoining Mindshare.