Chief Marketing Officer, Activision Blizzard
Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Prior to joining Activision Blizzard as Chief Marketing Officer, Machado served as the CMO for Restaurant Brands International (RBI), where he oversaw brand and marketing strategy for the group’s portfolio of restaurants that include Burger King, Popeyes, and Tim Hortons. At RBI, he led campaigns such as “McWhopper,” “Google Home of the Whopper,” “Whopper Detour,” “Stevenage Challenge,” and “Moldy Whopper.” Before joining RBI, he spent nearly 20 years working across Unilever’s product categories and brands.
Machado serves on the boards of directors for The One Club for Creativity and the Miami Ad School, and he is a member of the D&AD Impact council and the Cannes Lions advisory committee.
Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 – only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business.