VP, Agency and Brand Accounts, TiVo
With nearly 20 years’ experience, Fariba Zamaniyan is a seasoned advertising research expert, well known for her work and public speaking on the impact of prescription drug advertising on
consumer response since its inception in the late 90s. Before joining TiVo by way of TRA, Ms. Zamaniyan was the Senior Vice President within the IAG division of The Nielsen Company where she was hired to develop its healthcare practice. Prior to focusing on the pharmaceutical industry, she specialized in retail and consumer research for the consumer products industry,
including consumer packaged goods, apparel, and athletic footwear, as well as primary research and tracking expertise within the music and entertainment sectors. Ms. Zamaniyan earned a Bachelor of Science degree in marketing and international business from Ithaca College.