Director of Brand Marketing, Coca Cola, The Coca Cola Company
Evan Holod is the director of marketing for the Coca-Cola brand in the U.S., Coke’s No. 1 market. As brand director, Mr. Holod leads Coke’s recruitment team and is responsible for developing and implementing the U.S. recruitment strategy, targeted marketing communications and advertising, and creating and executing programs like the recently successful “Share a Coke” campaign. He previously worked in the Coca-Cola Glaceau division, working on strategy and innovation across the portfolio of brands such as vitaminwater, Powerade, and NOS. In that capacity he led the launch of Glaceau fruitwater, Coca-Cola’s first entry into the sparkling water category. Prior to that, Mr. Holod worked on the marketing team that helped drive the growth of smartwater, the country’s No. 1 premium water. Mr. Holod received his B.A. from Duke University and an M.S. in Marketing from NYU.