Ethelbert Williams leads e-commerce for The Boston Beer Company’s portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked & Sparkling brands. He is accountable for building ecommerce sales strategies across channels including Amazon, other online merchants, grocery delivery partners and wholesalers.
He has more than 18 years of global commercial leadership experience having championed marketing and sales strategies across direct-to-consumer ecommerce, pure play marketplaces and multi-channel retailers.
Ethelbert previously drove go-to-market and channel expansion for the personal and facial cleansing categories at Kimberly-Clark Corporation. In addition, he has held brand leadership roles at Procter & Gamble and Unilever.
Ethelbert holds a Bachelor of Science from the Medill School of Journalism at Northwestern University where he serves as an Adjunct Lecturer focused on digital marketing, media and innovation graduate program curriculum. He is also an investor and advisor to exceptional entrepreneurs.
Ethelbert Williams
Head of eCommerce, The Boston Beer Company