Vice President & General Manager, PepsiCo
Esperanza Teasdale is the Vice President and General Manager, Hispanic Business Unit for PepsiCo Beverages North America, responsible for the overall strategy, engagement, and sales for the company’s $2 billion Hispanic business.
She began her career at PepsiCo as a Brand Manager and, over the past 20 years, has demonstrated excellence in a range of roles driving business results across brands like Pepsi, Lipton, Propel and customers. She is a proud founder of the PepsiCo Demand Accelerator, where she helped build the shopper marketing capability and drive commercial results.
Under her leadership, in 2021, PepsiCo announced Juntos Crecemos (Together We Grow), a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas, and carnicerías (meat markets), addressing foundational business challenges, and supporting business growth. She is recognized as a champion of talent, diversity and engagement.
She is a first-generation Ecuadorian/Colombian daughter to Pablo and Esperanza Escobar. She is married to Jeff Teasdale and has two children. She has a degree in Industrial Engineering from Rutgers University and MBA from The University of Connecticut.