Senior Director, Shopper Marketing, PepsiCo
She is currently the Senior Director of Shopper Marketing for PepsiCo Demand Xcelerator. Esperanza leads the shopper marketing for the strategicl customers and sets the strategy and plans that will multiply key customer growth. She has been in role since March 2015. She is an award winning marketer including internal and external recognition. Esperanza has an extensive history at Pepsi Beverages Company and began her career as a Brand Manager in 2003. Over the past 12 years she has demonstrated excellence in a range of roles driving the commercial agenda in shopper marketing, brand strategy and communications on Pepsi Next and driving innovation growth plans for water brands. Esperanza started her career as an Industrial Engineer at Unilever where she worked for 5 years in manufacturing/operations in a bakery for Arnold bread. She then moved to a district sales manager role selling bakery products which led to her first regional marketing role. From there she continued her career in marketing across various brands and innovations. Within my current role I have the privilege of leading the new DX shopper marketing team for strategic customers, focused on understanding customer strategies & priorities. The team is responsible for driving PepsiCo brand growth plans while managing change and operating across the organizational matrix. Esperanza is married to Jeff Teasdale and has two children. She enjoys yoga, traveling and spending time with family. She is a graduate from Rutgers University, College of Engineering and The University of Connecticut, MBA.