Erin combines her passion for innovation and creativity to drive exceptional experiences and business results. As a strategic consultant for Fortune 100 brands, she has become a pivotal figure in IBM’s Global Events and Experience Marketing Group. Her innovative approach has earned her recognition in the VEI Smart 100 and Eventcombo’s 25 Women Who Rule the Event Industry.
Part of Event Marketer’s Dream Team, Erin will teach a masterclass on AI at EMS in April of this year in Vegas. Dedicated to impactful storytelling and experiences, Erin’s expertise spans various fields, such as a partnership with the Fashion Institute and Tommy Hilfiger to encourage AI-focused fashion design and collaboration, as well as with FYI, a creator’s tool brought to market with will.i.am. Having produced over 100 premier events such as Cannes Lions, CES, NRF, Think, Gartner, and SXSW, she also has driven impactful broadcast partnerships with ABC and Warner Brothers.
Based in Dallas, Erin is an avid cyclist and global welfare advocate, supporting efforts to tackle water scarcity and hunger worldwide.
Follow her on LinkedIn @erinmcelroybiz