Erin McCarthy is a brand social media innovator and expert who lives at the intersection of creativity and disruption. She is currently the Sr. Associate Social Director at PepsiCo Foods North America, a key business unit of PepsiCo and a market leader in convenient foods. PepsiCo Foods North America’s portfolio includes some of America’s favorite brands like LAY’S®, DORITOS®, RUFFLES®, CHEETOS® and POPCORNERS®. Before joining PepsiCo in 2019, Erin led the Social Media team at The Integer Group overseeing organic, paid, and influencer management across several of the agencies’ key clients.