Erin Cast

SVP, Global Marketing Consumer Beauty, Coty

Erin Cast is currently the CMO/SVP, Coty Global Consumer Beauty across brands including Cover Girl and Sally Hansen and also helped lead the acceleration on Coty Luxury in the US.  She joined Coty in 2018, bringing with her 15 years of experience in marketing and media, across beauty, food/beverage, wellness and fashion.  Prior to joining Coty, Erin drove marketing during the turnaround and acceleration at Kind Snacks, led media strategic planning for Team Unilever at Mindshare, spent 10 years at L’Oreal Consumer Beauty division driving repositioning, innovation, acquisitions and changes in go-to-market strategy and worked at PepsiCo on equity and flavor strategy for Lay’s.  Erin started her career in the fashion industry on iconic brands like Gucci and Prada and is a firm believer in the value of a career “pivot” across industries and functions.    


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