Director, Content Strategy, Digital, Regis Corporation
With nearly 20 years of ecommerce and web experience, Erik Olson is a veteran leader in the content space. From all the way back to 2000, working on the launch of BestBuy.com as a copywriter through the last five years and the complete redesign and overhaul of the Regis Corporation customer-facing sites like Supercuts.com, Erik’s been a part of – and led – cross-functional omnichannel teams’ content efforts. With a specialization in content strategy and development, Erik has managed and mentored writing, editing, and design staffs while fostering cross-enterprise content initiatives and objectives. Throughout his career, Erik’s worn most all of the “content” hats, including copywriting, editorial planning, curation, tone and voice development, and brand attribute work, along with UX team tasks, like concepting, wireframing, prototyping, and testing, including customer panels, A/B, and usability studies. Erik is currently the Content Strategy Director at Regis Corp., and when you can’t find him there, he’s probably coaching little league, driving to ballet, or dreaming about his next sneaker purchase.