Ericka McCoy

SVP of Marketing, Resonate

Ericka McCoy, SVP of Marketing at Resonate, is a global marketing executive focused on enterprise growth and revenue management in the high-tech, telecom, manufacturing, energy, and hospitality sectors across North America, Europe and Asia. Her ability to envision and operationalize strategy is a hallmark of her leadership. She uses an agile approach to iterate, delivering effective and efficient growth. Ericka is a change-agent, experienced in leading organizations through digital transformation to seize emerging market opportunities. She’s a collaborative communicator, focused on building cross-functional teams that produce extraordinary results. She’s passionate about fostering creativity and innovation and is an evangelist for industry-leading digital marketing practices. Ericka emphasizes a data-driven, customer-centric approach to accelerate growth. Drawing on both B2B and B2C successes, she deftly combines strategic acumen, technological expertise, focused execution and rigorous analysis to deliver significant business impact.

SPEAKING AT...

Jul

23

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Jul

25

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New York, NY

Brand Innovators BrandFest in New York 2019

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Parsippany, NJ

Brand Innovators Marketing Innovation

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