Co-Founder & CEO, Kadenwood
Erick started his career in consumer goods after serving over eight years as a U.S. Army pilot and commander. He has over 20 years of experience leading teams and driving growth for category-leading brands in fast-growing start-ups and global Fortune 500 companies. Erick was recently selected to the inaugural ForbesCMO Next list of 50 top marketers redefining the role of CMO for his work driving brand and business growth at King’s Hawaiian.Erick has managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel. Erick led LifeLock’s branding and product development effort resulting in a doubling of sales over three years and a successful IPO. At King’s Hawaiian, Erick built the marketing function and strategy from scratch--doubling the 68-year-old bread company's revenue during his five years. In addition to traditional marketing mediums such as TV, print, radio, and digital, Erick successfully leveraged both branded entertainment and sponsorship to drive category-leading, new product launches.