Eric is a digital marketing veteran who has spent 27 years creating digital advertising, content and engagement efforts for household brands. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. He has counseled over 80 blue-chip clients through two societal transformations — the commercial Web and the social media revolution — and has built and led creative, production and strategy teams in London, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.
As VP of Communication & Marketing Solutions for Xerox, Weaver oversees the company’s US marketing services practice, providing its clients with creative services, content marketing, marketing automation software, and customer experience design. Before to his role at Xerox, Weaver counseled both large corporate clients and governmental agencies in the areas of competitive advantage, customer experience, and digital transformation.