Eric Sheffield - Brand Innovators

Eric Sheffield

Vice President of Client Engagement, Crisp

An industry veteran who brings 25+ years of experience partnering with CPG manufacturers, retailers and sales agencies to drive revenue while increasing performance of, and returns on, their investments in people, data and technology.

His CPG career has been in client engagement and general management for large data/analytics and custom research firms, and some smaller consulting/training companies. Eric has partnered with a wide range of clients, big and small, with a focus on Consumer Healthcare and Confectionary.

He is a well versed, data driven storyteller and team leader. His business passions are in teaching and coaching, specifically helping people to better understand the data and technology at their disposal to derive impactful insights and build actionable plans, and enabling them to  tell impactful business stories.

Eric is also a certified facilitator who enjoys leading group discussions and training. Over the past year he has guest taught with multiple Graduate Business schools, and hopes to become an adjunct next year. Personally, he and his family are avid travelers and are currently planning a late summer trip to Italy’s Amalfi coast.

Most recently Eric joined Crisp, a technology company that connects and analyzes retail data across the supply chain, empowering brands, distributors and retailers with real-time, actionable insights to keep shelves stocked, reduce waste and drive increased profitability. At the same time, the Crisp platform collectively reduces global food waste while giving brands and retailers the data they need to run a more efficient, profitable business. That’s Crisp’s Double Bottom line!