Eric Engquist serves as Vice President of the USAA Brand Management organization, a complex organization that manages a wide range of marketing initiatives and programs that span across USAA’s Auto and Property Insurance, Banking, and Life Insurance businesses. These teams include USAA’s Military Affinity program which partners with more than 50 veteran service organizations and companies whose primary mission is to serve the military community, and USAA’s Sponsorship team which drives awareness, favorable opinion, and
consideration among active duty and veteran prospects through its development and management of national sports and live entertainment properties, including the Army-Navy Football Game, Official Military Appreciation Sponsorship of the NFL. It also includes the Join USAA Experience that enhances and manages USAA’s eligibility registration process, USAA’s New Member onboarding program, and USAA’s Human Resources talent acquisition program, among others.
Prior to his current role, Eric led Strategic Initiatives for USAA’s Enterprise Innovation group where he combined his passion for serving military service members and their families, and his expertise in creating exceptional experiences to create USAA’s Military Transitions program which provides a single source for advice, education, decision support, advocacy and relevant financial products for service members and their families who are separating or retiring from the military.
Eric began his career at USAA in 2005 and has held a variety of leadership roles including Brand Management for the Investments Management and Financial Planning and Advice Companies, Director of Operations in the Financial Advice and Solutions Group, and Director of Enterprise Client Management in Marketing.
Prior to joining USAA, Eric served our country in the Army as an Infantry Officer. During his military career, he served in units both within the U.S. and overseas, including deployments to Kosovo and Iraq. He holds a Bachelor’s Degree from the United States Military Academy at West Point and received his MBA from the University of Texas, San Antonio.
Eric and his wife, Kimberly, a retired Army Non-Commissioned Officer, have three daughters – Fallon, Addison, and Harlow – and reside in Canyon Lake, Texas.