Sr. Director, Global Media, Luxottica
As the Senior Director of Global Media at Luxottica, Emily Silvera leads the media practice for the Retail portfolio encompassing brands like LensCrafters, Sunglass Hut, OPSM, Pearle Vision, and Target Optical. Additionally, Emily manages the North American and LATAM media for Luxottica’s in-house and licensed eyewear brands such as RayBan, Oakley, Persol, Chanel and Prada.
An advertising/marketing professional with 13+ years’ experience, spanning Luxury fashion, Premium and Retail Beauty, Fragrance, Hospitality and Jewelry in a combination of both agency and in-house roles on brands like LVMH and Calvin Klein.
Her unique marketing and media-based background gives her a distinct perspective. She brings a solutions-oriented brand-first approach, with extensive experience across a range of tactics and objectives, from content partnerships to delivering against aggressive direct response goals.