Ellen Mulryan - Brand Innovators

Ellen Mulryan

Senior Director, Retail Data Partnerships, The Trade Desk

Ellen recently joined The Trade Desk after spending her career at Starcom USA and brings a wealth of
experience across a variety of topics including data strategy, identity, retail, and emerging platforms. In
partnership with Walmart, Ellen leads the vision and roadmap for the Walmart DSP as they deliver on
the Future of Retail Data. She also leads other key retail and platform partnerships to support The Trade
Desk’s marketplace approach within the open-web ecosystem. While at Starcom she was a key leader
within Starcom USA’s Solutions Architect practice where she applied her broad domain expertise to help
establish visions and develop products that address key client needs across digital, traditional media,
and analytics. Most recently in her remit on the Kraft Heinz account, Ellen built tremendous momentum
as they reimagine the future of Consumer Experience and Identity in the new marketplace. Ellen also
served as a key strategic leader on the Best Buy team – advancing their programmatic and data strategy
at the speed of retail. Ellen’s curiosity always inspires her team, with a view towards growth and future
possibilities.