Elizabeth Schultz - Brand Innovators

Elizabeth Schultz

Vice President, Guest Experience, Strategy & Innovation, Hyatt Hotels

I’m an award-winning global leader in hospitality that brings an innovative approach to marketing, loyalty and strategic planning. My ability to create visionary yet executable program strategies and marketing plans has included such brands as Hyatt, Intercontinental Hotel Group, Royal Caribbean International, The Luxury Alliance, Southern Pacific Hotels Corporation and American Express Publishing. Delivering results on competitive analytics, customer insights and market data has become second nature to me achieving a 41% increase in overnight visits among elite members, delivering 25% YOY revenue growth on marketing campaigns, and resulting in 32% open rates on global emails to a 2M+ consumer database. These results take thoughtful leadership, collaboration with internal and external stakeholders and a creative media mix utilizing email, social media, digital, trade and telemarketing. Overall, I believe in taking a collaborative and customer-centric approach to addressing short and long-term business challenges.