Elizabeth Marsten - Brand Innovators

Elizabeth Marsten

Sr. Director, Strategic Marketplace Services, Tinuiti

Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she works with teams in advancing cross-functional strategic enterprise services through program development, advertising and sales support on marketplaces. She is also responsible for delivering a holistic ecommerce strategy across all channels.

Prior to joining Tinuiti, Elizabeth was the Senior Director of e-Commerce Growth Services at CommerceHub, where she led a team in paid search and account management for brands and retailers. Elizabeth has also worked as the VP of Search Marketing at Portent, where she established and grew the PPC, SEO, analytics and social media teams.

With more than 13 years of ecommerce and digital marketing experience, Elizabeth is a noted industry expert and has spoken at many of the leading search conferences in North America — including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing’s “All in One Web Marketing for Dummies.” When she’s not sharing her professional expertise, Elizabeth likes to practice Kendo, a Japanese martial art.