As Media Supervisor at Mercedes-Benz USA, Elizabeth oversees media planning and strategy for Tier 1 and Tier 2 national efforts. This includes media across traditional broadcast, digital video, display, SEM and programmatic. She brings to Mercedes-Benz an extensive knowledge of digital media and innovative, data-driven strategies.
Prior to Mercedes-Benz, Elizabeth worked agency-side at Moxie from 2009 to 2015, on the Maybelline, Garnier and Verizon Wireless accounts. During this time, she worked on digital media campaigns to support device launches for Verizon Wireless as well as the digital extensions of the broadcast upfronts. Additionally, Elizabeth supervised a team responsible for the digital campaigns supporting Verizon’s sponsorships such as NFL, Indy Car Racing and World Cup.
Elizabeth graduated from Clemson University with a Bachelors of Science degree in Marketing.